This is basically a link to a CNN story about 6 of the biggest screw ups in the professional social media world.
1. Chrysler drops the F-Bomb
2. Nestle and their oil
3. Red Cross gets "slizzered"
4. Honda "fan" is actually an employee
5. Kenneth Cole's tasteless joke about Egypt
6. Motrin Moms
Personally, I don't quite understand how people can make these mistakes. Especially the mistakes that were written by separate social media outlets, not by the company themselves. You have one job to do, and it's a big job, maybe you should try to do it right and keep that huge company in good light.
My favorite mistake would have to be the Red Cross mistake. It obviously was just someone who happened to still be logged into the Red Cross twitter, and not his own when he tweeted that. Luckily, Red Cross, or that guy, realized his mistake quickly, and got it fixed. They also made something good of it.
-GP
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