POST

Groundswell is a pretty interesting book.  I can say this because we were assigned to read like 4000 pages this week, or at least that's what it felt like.  What really sticks out to me, is a part that we briefly covered in class, POST.

P - People
O - Objectives
S - Strategy
T - Technology

People - You must asses your customer's social activity.  You won't have a very successful blog if your target audience check in every day, and you only update your blog once a month.  You must match up with your audience.

Objectives - Decide what you want to accomplish.  Obviously you are writing a blog for a reason.  Figure out what that reason is, and stick to it.  When you jump around and talk about different avenues you go down, you can lose interest.  Stick to the same style, and grow from there.

Strategy - Plan for how relationships with customers will change.  If you keep a blog for a long, long time, your audience might change a little.  Whether they grow older and wiser, or they just learn more about what you're talking about.  Keep it geared toward them.

Technology - Decide which social technologies to use.  Do you want to use just a blog, or do you want to branch out and "advertise" your blog with your facebook page or with your Twitter account?  Decide what is best for you and your blog and move on from there.


I'm going to take these notes and dwell on them for a little bit.  We'll see how well I implement them later in the quarter.

-GP