We talked a lot about press releases this week in class and it was also in our readings. There were a few things that I learned about press releases because of this. I learned how useful they can be in making a story. They basically contain everything that a media member needs to make a story. They also are not just for the media members. Anyone and everyone can access press releases, which is why they are trying to start calling them media releases instead. In actuality, they probably are some of the better ways to get your news, as you will be getting it straight from the source. This makes press releases a lot more important that I had previously thought they were. Without them, a lot of the news we have would be more boring. We would never get to hear about Charlie Sheen or what Bradgelina is doing next. Well, at least what we heard would be shaped a little differently.
winning
-GP
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