We learned a little bit about Buyer Personas this week in class. We learned that buyer personas are the first and key step in creating a PR plan. You must start with it, and go from there with whatever you found out in the buyer persona.
To start a buyer persona, you must start with writing down as much as you know about the people you are researching about. Then, from there, you start to research about your target audience. The hardest part is thinking about where to research your target audience. You need to find out more than you currently know.
Then you need to decide if you are going to interview others. You also need to figure out what types of media and where to listen in or read to find out about this target audience. Figuring out their language and what types of key words or phrases are used.
These things make it so tough to actually write up one of these buyer personas. You really have a lot of work to do. So, when you are preparing to do something along these lines, make sure that you have plenty of time to get what you need to get done. It will take longer than you originally anticipated.
-GP
No comments:
Post a Comment