I am a big superhero guy, and it's kind of my weakness. I like superheroes and I love superhero movies. With Thor coming out next week, I thought that following Marvel Comics would be a good company to follow. Marvel is a company that tweets a lot. There were many tweets that I got from them everyday. They also utilize links a lot in their tweets. Every single one of they tweets has a link in it, and 99% of those links go back to their official web site. So, they are using Twitter as a stepping stone to their web page. They also used hashtags a lot. Whenever they talked about a specific superhero, they used the hashtag to talk about it. #Thor was obviously mentioned a few times with the movie coming out next week.
I also am really into sports, as if you couldn't tell from my previous blogs. The NFL draft was this week, so I figured that the official NFL Twitter page would be a good thing to follow. It was good for during the week. There were a lot of links to pre-draft things and mock drafts from "experts." The NFL did a good job of utilizing everything that Twitter has to offer. During the draft, the Twitter page was used solely to say which team picked which player. They used a hashtag to the team, a link to their website with all the pick on it and a hashtag to #NFLDraft. Overall, I think that the NFL has a good idea of how to use Twitter effectively. Now if they could just figure out collective bargaining...
Steve Nash is probably my favorite athlete in America. Well, let's face it, the world, because I don't really follow international sports. But, Steve Nash does follow international sports. He is a point guard for the Phoenix Suns, but he is from Canada. This means that he loves hockey. He also loves soccer. So, with the Suns not being in the playoffs, Nash has a lot of time on his hands. His tweets were a lot more personal than the NFL or Marvel's tweets, because he is actually a man, and even though he is famous, he keeps his own Twitter. Many of his tweets were about soccer games going on in Europe, and the NHL playoffs. Very few were about the NBA playoffs though, which isn't that surprising, but is very surprising at the same time. He had links that went to his personal photo albums of pictures that he has taken. Many of them just walking around New York or places he has visited. He also responds to a lot of his fans, but too many that he is obnoxious. Nash really has social media down, as his Facebook page is pretty well kept as well.
I was thinking about who to follow for another professional person. Someone that I would actually enjoy reading about. So, I thought of people who owned companies. Which brought me to owners of sports franchises. I didn't want to do two people in the Phoenix Suns organization, so I chose Mark Cuban, who owns the Dallas Mavericks. Cuban is a great owner. He seems like he is just like a normal guy. But, he is a great entrepreneur, and he knows what he is doing. He goes to all of his team's games too, usually sitting in the front 2-3 rows, wearing a tshirt and jeans. The way he uses Twitter is a good mix of professional and fan, the same way he presents himself. He uses hashtags, and replies to people. It is fun to watch him and see how the higher ups can act.
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